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President/CRO, Target Marketing Group
Chris Lyons serves as President/CRO of NAPCO Media’s Target Marketing Group, which incorporates Total Retail, Target Marketing, DMIQ, eM+C and Who’s Mailing What. Chris is an industry veteran who has held senior leadership positions at Kodak, Scholastic, Reed Elsevier, RH Donnelley and has launched and sold multiple enterprises, including Periscope, Package Design and RFID Product News. Chris’ first business love is marketing, and he has dedicated his career to learning about, inventing and leading marketing innovations.