Technology & Solutions Session: Nurturing Your Audience Across Digital Channels

Starts: 11:00 am | Ends: 3:00 pm

Lead nurturing is a proven method for keeping your brand front-and-center with potential buyers and allows you to build trust over time. The result? Nurturing can help you achieve more sales and fewer lost opportunities. But as our buyer’s control their own purchasing journey and become more advanced, our marketing tactics need to evolve as well. New technology allows you to extend your nurturing capabilities across digital channels, from email, to mirroring your prospect’s behavior in display ads.

Join Ahmad Aggour, Demand Generation Manager at Act-On Software, as he shares with you how to extend your nurturing capabilities across digital channels so you can generate more sales ready leads.

In this webinar you will learn:

• Lead Nurturing Best Practices

• How to Segment and Define Your Buyer’s Journeys

• How to leverage personalized retargeting to nurture beyond email



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