“Really excellent... I have already mentioned this to my colleagues and we are actively engaging with the ideas presented. Well done.”
Starts: 11:00 am | Ends: 3:00 pm
US consumers have embraced a wider array of methods for shopping and purchasing than ever before. On average, they own and use three devices and rely on two of those for shopping and purchasing. Bronto commissioned a survey of 1,000 US adults to learn more about the influence of device ownership and use on the shopping behavior of consumers. Bronto’s Vice President of Marketing Susan Wall will share details from that survey to help marketers create a seamless experience across devices and channels.
Wall’s presentation will reveal:
· Top devices used for shopping and purchasing.
· Gender- and age-specific device and channel preferences.
· Increases and decreases in shopping frequency across device and channel.