Eoin Comerford is the CEO of Moosejaw, a leading multichannel retailer of outdoor adventure apparel and gear. He oversees the strategy and operations for Moosejaw.com and the brand’s 11 retail stores in Michigan, Illinois, Massachusetts, Missouri and Colorado. Moosejaw’s unique, engaging and irreverent marketing has been recognized in awards from AdAge, RIS, Internet Retailer and more.
Prior to Moosejaw, Eoin was president of AJ Prindle, a multichannel retailer of auto-related gifts and gadgets, originally founded by Ford Motor Company in 2000. Previously, he was a senior manager with Andersen Business Consulting, leading the Detroit strategy and CRM practice. Eoin has a BS in Mechanical Engineering from the University of Michigan, which he finds endlessly useful in determining whether “frenching” is more engaging than “making out” in a customer email campaign.