Agenda

More Than Just Amazon: Why Marketplaces Are an Increasingly Popular Option for Retailers and Brands

Starts: 1:15 pm | Ends: 2:00 pm

The growth of online marketplaces is one of the hottest trends in the retail industry. Consider that in recent months Wal-Mart announced that it was looking to significantly increase the merchandise it sells on its marketplace by bringing in marketplace sellers, Newegg shifted the focus of its business from being a first-party seller to a third-party marketplace, and eBay reported a 5 percent revenue increase in this year’s first quarter.

Check out this session to learn the following:
▪ why online marketplaces present an opportunity for both enterprise and SMB retailers alike;
▪ why consumers are increasingly shopping via online marketplaces;
▪ the challenges associated with launching an online marketplace and how you can overcome them;
▪ what online marketplaces are looking for in potential merchants; and
▪ much more!

Click here to watch a recording of this session!

Speakers


Peter Gold
Chief Marketing Officer, Market America and Shop.com

Trent Lee
Wal-Mart E-Commerce, Senior Business Development Manager, Marketplace